{"title":"PROM","description":"\u003cdiv class=\"product-description\"\u003e\n  \u003c!-- Visible Part --\u003e\n  \u003cp\u003e\n    Make your prom night unforgettable with Rare London’s stunning collection of prom dresses. Whether you’re dreaming of a floor-length embellished gown or a sleek satin midi, we’ve got your dream prom dress waiting.\n  \u003c\/p\u003e\n  \n  \u003c!-- Hidden Part --\u003e\n  \u003cp id=\"hidden-description\" style=\"display: none;\"\u003e\n    Turn heads with timeless glam in our plunge halterneck maxi dresses or opt for a modern twist with ruched midi dresses that create a dreamy silhouette. From strapless thigh split styles to classic designs in beautiful colourways, our collection has prom dresses for every style. Feel spectacular on your special day with Rare London’s elegant designs. Shop now to find your perfect prom dress!\n  \u003c\/p\u003e\n  \n  \u003c!-- Read More Button --\u003e\n  \u003cbutton onclick=\"this.previousElementSibling.style.display='block'; this.style.display='none';\" style=\"background: none; color: black; border: none; cursor: pointer; text-decoration: underline;\"\u003e\n    Read More\n  \u003c\/button\u003e\n\u003c\/div\u003e\n","products":[{"product_id":"white-bandage-off-shoulder-midi-dress","title":"White Bandage Off Shoulder Midi Dress","description":"\u003cdiv class=\"product-page--description\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"rte-content\" data-item=\"paragraph\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis season statement dress with our White Bandage Off Shoulder Midi Dress. Designed in premium bandage fabric to sculpt your curves and cut at the perfect fishtail length to flatter. Featuring a cup corset bodice with off shoulder tie finish, this White Bandage Off-Shoulder Midi Dress\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis the perfect piece for all of your upcoming summer events this season.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to style:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eStyle with a pair of clear or white heels and a matching bag.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProduct Details\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eModel is 5’8\" and wears UK size 8 \/ US size 4\u003cbr data-mce-fragment=\"1\"\u003eFabric: (95% Polyester 5% Elastane)\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eSKU: GIN35\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-page--media\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-media--wrapper\" data-zoom-enabled=\"true\" data-media-type=\"image\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"modal--root\" data-js-class=\"FrameworkModal\" data-js-loaded=\"true\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"modal--link\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-media--root\" data-view=\"featured\" data-magnify=\"1.7\" data-zoom-enabled=\"true\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-media--featured\" data-id=\"29578312057073\" data-active=\"true\" data-media-type=\"image\" data-zoom-enabled=\"true\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"image--root\" data-aspectratio=\"0.6665\" data-item=\"image\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"image--container\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"RARE LONDON","offers":[{"title":"6","offer_id":42714262175985,"sku":"GIN35","price":25.5,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":42714262208753,"sku":"GIN35","price":25.5,"currency_code":"GBP","in_stock":false},{"title":"10","offer_id":42714262241521,"sku":"GIN35","price":25.5,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":42714262274289,"sku":"GIN35","price":25.5,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":42714262307057,"sku":"GIN35","price":25.5,"currency_code":"GBP","in_stock":true},{"title":"16","offer_id":43531970085105,"sku":"GIN35","price":25.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0460\/9395\/9333\/files\/13_1358f912-b801-46d7-9c84-9fda0c1f4919.png?v=1746195814"},{"product_id":"black-frill-detail-maxi-dress","title":"Black Frill Detail Maxi Dress","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis Strappy Frill Detail Maxi Dress is simple yet stunning, the dress is made from a double lined chiffon fabric with the top layer being a sheer fabric topped with asymmetric frill details. The dress has thin adjustable straps and is cut to a maxi length for elegance. Strut your stuff and be the best dressed at all your events this season. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to style:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eStyle with a pair of black heels and matching bag. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProduct Details\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eModel is 5’9\" and wears UK size 8 \/ US size 4\u003cbr data-mce-fragment=\"1\"\u003eFabric: (100%Polyester)\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eSKU: SDN199\u003c\/span\u003e\u003c\/p\u003e","brand":"RARE LONDON","offers":[{"title":"6","offer_id":43936132792561,"sku":"SDN199","price":23.7,"currency_code":"GBP","in_stock":false},{"title":"8","offer_id":43936132890865,"sku":"SDN199","price":23.7,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":43936132923633,"sku":"SDN199","price":23.7,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":43936132956401,"sku":"SDN199","price":23.7,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":43936132989169,"sku":"SDN199","price":23.7,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":43936133021937,"sku":"SDN199","price":23.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0460\/9395\/9333\/files\/10_dcf24f9b-71cb-49ba-a7c0-e85d7ea9c834.png?v=1734703085"},{"product_id":"white-bandeau-waistcoat-mini-dress","title":"White Bandeau Waistcoat Mini Dress","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSmart and stylish, our tailored bandeau mini designed and crafted for a sophisticated feel. Featuring large gold hardware detailing with a bandeau neckline, this smart mini is perfect for all your events this season. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to style:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eStyle with a pair of white or gold heels and matching bag. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProduct Details\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eModel is 5’9\" and wears UK size 8 \/ US size 4\u003cbr data-mce-fragment=\"1\"\u003eFabric: (100% Polyester)\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eSKU: PRN154\u003c\/span\u003e\u003c\/p\u003e","brand":"RARE LONDON","offers":[{"title":"6","offer_id":44271864545521,"sku":"PRN154","price":22.5,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":44271864578289,"sku":"PRN154","price":22.5,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":44271864611057,"sku":"PRN154","price":22.5,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":44271864643825,"sku":"PRN154","price":22.5,"currency_code":"GBP","in_stock":false},{"title":"14","offer_id":44271864676593,"sku":"PRN154","price":22.5,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":44271864709361,"sku":"PRN154","price":22.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0460\/9395\/9333\/files\/WTM1.jpg?v=1706723645"},{"product_id":"khaki-bandeau-waistcoat-mini-dress","title":"Khaki Bandeau Waistcoat Mini Dress","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSmart and stylish, our tailored bandeau mini designed and crafted for a sophisticated feel. Featuring large gold hardware detailing with a bandeau neckline, this smart mini is perfect for all your events this season. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to style:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eStyle with a pair of white or gold heels and matching bag. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProduct Details\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eModel is 5’9\" and wears UK size 8 \/ US size 4\u003cbr data-mce-fragment=\"1\"\u003eFabric: (100% Polyester)\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eSKU: PRN154B\u003c\/span\u003e\u003c\/p\u003e","brand":"RARE LONDON","offers":[{"title":"6","offer_id":44297330557169,"sku":"PRN154B","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":44297330589937,"sku":"PRN154B","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":44297330622705,"sku":"PRN154B","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":44297330655473,"sku":"PRN154B","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":44297330688241,"sku":"PRN154B","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"16","offer_id":44297330721009,"sku":"PRN154B","price":37.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0460\/9395\/9333\/files\/258.png?v=1769599104"},{"product_id":"baby-blue-sequin-racerback-maxi-dress","title":"Baby Blue Sequin Racerback Maxi Dress","description":"\u003cp data-start=\"0\" data-end=\"375\"\u003eThe \u003cstrong data-start=\"4\" data-end=\"45\"\u003eBaby Blue Sequin Racerback Maxi Dress\u003c\/strong\u003e is designed to sculpt, shimmer and stand out. Cut with a high racer neckline and sleek sleeveless shape, it skims the body in a floor-sweeping column silhouette, fully embellished with eye-catching baby blue sequins. Clean lines keep it modern while the soft pastel tone makes it a standout statement for any event this season.\u003c\/p\u003e","brand":"RARE LONDON","offers":[{"title":"6 \/ Blue","offer_id":44562298175729,"sku":"SDN227","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Blue","offer_id":44562298208497,"sku":"SDN227","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Blue","offer_id":44562298241265,"sku":"SDN227","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Blue","offer_id":44562298274033,"sku":"SDN227","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"14 \/ Blue","offer_id":44562298306801,"sku":"SDN227","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"16 \/ Blue","offer_id":44562298339569,"sku":"SDN227","price":79.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0460\/9395\/9333\/files\/97.png?v=1765903315"},{"product_id":"ivory-lace-corset-bandeau-dress","title":"Ivory Lace Corset Bandeau Dress","description":"\u003cp data-mce-fragment=\"1\"\u003eA new dreamy style, our Ivory Lace Maxi dress made in a premium stretch lace with a nude lining. This dress features a corseted bodice with ruched detailing and a sultry split leg maxi skirt. A flattering style perfect for all occasions this season. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to style:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eStyle with a pair of light strappy heels and matching accessories. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProduct Details\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eModel is 5’9\" and wears UK size 8 \/ US size 4\u003cbr data-mce-fragment=\"1\"\u003eFabric: (95% Polyamide 5% Elastane)\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eSKU: YUN708\u003c\/span\u003e\u003c\/p\u003e","brand":"RARE LONDON","offers":[{"title":"6","offer_id":44760904696049,"sku":"YUN708","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":44760904728817,"sku":"YUN708","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"10","offer_id":44760904761585,"sku":"YUN708","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":44760904794353,"sku":"YUN708","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"14","offer_id":44760904827121,"sku":"YUN708","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":44760904859889,"sku":"YUN708","price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0460\/9395\/9333\/files\/Untitleddesign-2024-09-25T130259.291.png?v=1727265790"},{"product_id":"red-bandeau-tiered-mini-dress","title":"Red Bandeau Tiered Mini Dress","description":"\u003cp\u003e Be Bold, be Rare, in our ruby red tiered mini dress. This playful style features a bandeau neckline, corseted bodice and lace up tie back detail to pull you in and add shape, the tiered skirt is the perfect element to this style making for a fun and glamorous look. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to style:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eStyle with a pair of black or red heels and a matching bag. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProduct Details\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eModel is 5’9\" and wears UK size 8 \/ US size 4\u003cbr data-mce-fragment=\"1\"\u003eFabric: (95% Polyester 5% Elastane)\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eSKU: YUN720\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"RARE LONDON","offers":[{"title":"6","offer_id":44956323840241,"sku":"YUN720","price":19.5,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":44956323873009,"sku":"YUN720","price":19.5,"currency_code":"GBP","in_stock":false},{"title":"10","offer_id":44956323938545,"sku":"YUN720","price":19.5,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":44956323971313,"sku":"YUN720","price":19.5,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":44956324004081,"sku":"YUN720","price":19.5,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":44956324036849,"sku":"YUN720","price":19.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0460\/9395\/9333\/files\/6_51cd2e09-3c33-42ac-bfa8-343759720b7e.png?v=1737122194"},{"product_id":"baby-blue-diamante-halter-neck","title":"Baby Blue Diamante Halter Neck","description":"\u003cp\u003e\u003cspan\u003eTurn heads and steal the spotlight in our \u003cstrong\u003eBaby Blue Diamante Halter Neck Maxi\u003c\/strong\u003e. This dazzling dress combines elegance with a hint of sultriness, featuring a low-cut back and adjustable tie halter neck for the perfect fit. The free-flowing design allows you to shimmer with every step, making this your ultimate showstopper\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to style:\u003cbr\u003e\u003c\/strong\u003eStyle with a pair of silver strappy heels to complete the look. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduct Details\u003cbr\u003e\u003c\/strong\u003eModel is 5’9\" and wears UK size 8 \/ US size 4\u003cbr\u003eFabric: (95% Polyester 5% Spandex)\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSKU: SDN217B\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"RARE LONDON","offers":[{"title":"6 \/ Blue","offer_id":45041396547825,"sku":"SDN217B","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Blue","offer_id":45041396580593,"sku":"SDN217B","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Blue","offer_id":45041396613361,"sku":"SDN217B","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Blue","offer_id":45041396646129,"sku":"SDN217B","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Blue","offer_id":45041396678897,"sku":"SDN217B","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Blue","offer_id":45041396711665,"sku":"SDN217B","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0460\/9395\/9333\/files\/98.png?v=1748034674"},{"product_id":"black-burnout-mesh-bandeau-dress","title":"Black Burnout Mesh Bandeau Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eTurn up the glam with our \u003cstrong\u003eBlack Bandeau Maxi Dress\u003c\/strong\u003e—a stunning twist on the classic bodycon silhouette. This dress features a sleek, fitted bodice that beautifully accentuates your curves, creating a flattering and feminine shape. The striking contrast between the smooth fabric and the sheer mesh detailing adds texture and intrigue, making it a show-stopper for any occasion. Whether you’re headed to a cocktail party or an elegant evening event, this versatile dress guarantees effortless sophistication with a bold edge. 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Crafted from silky satin fabric, it drapes beautifully to enhance your silhouette while offering a comfortable, lightweight feel. 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