Welcome to RARE LONDON

Introducing our AW23 drop, get ready for a collection full of glitz and glamour. This drop is Rare in a new light, still keeping some of our heritage styles but with a little twist.

Highlight bestsellers


in our white long sleeve sequin maxi dress

shop all


In our white off the shoulder mini dress

Shop all


In our one shoulder feather mini dress

Shop all

Shop the look

Get the romantic look with our lace split fishtail maxi

Shop now

Subscribe to our newsletter and join us for access to exclusive previews and private shopping experiences.