Welcome to RARE LONDON

Our Spring Summer 2024 Collection has just arrived. Sprinkled with sparkle, florals and ombre, you will be making a Rare style statement in 2024. Whether you are looking for a dress for the Races, Spring weddings or just a night out with the girls, our stunning SS24 collection has the answer.

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Get Summer ready in styles that exudes flirty, pretty but chic femininity.

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We love seeing you all in your own Rare style. Don't forget to tag us in your photos on Instagram, use @officialrarelondon