WELCOME TO RARE LONDON.
Rare London, an independent boutique brand recognised for its beautiful, exquisite designs, spanning over 20 years. Focusing on statement pieces with a truly feminine twist, our collections embody show stopping silhouettes and meticulous attention to detail; our signature aesthetic. No matter if you are opting for an understated, sophisticated look or head turning and flamboyant, there is an outfit to cater to all the fashion conscious.
Designed exclusively in-house by our talented designers, our uniqueness of product is synonymous with chic, ultra-modern designs allowing you to stand out in style. From the fabric to the embellishments, all products are ethically sourced ensuring the highest quality and an unparalleled fit.
We champion and believe in independent women of all backgrounds and ethnicities, who all have one thing in common; a passion to express their individuality through their own unique sense of style. Freedom and creativity is at the core of our brand.
Adorned across the globe, Rare have partnered with some of the world's most iconic retailers including Bloomingdales, Topshop, ASOS and Zalando.
A true lifestyle brand that transcends all boundaries.
Style is forever. Style is timeless. Style is Rare.