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ABOUT RARE LONDON
Rare London
Liverpool-born. Globally worn.
An independent occasionwear brand designed for women who dress with intention — for the event, the entrance and the energy around it.
Our story
Independent by nature. Global by design.
RARE LONDON is an independent occasionwear brand from Liverpool, co-founded by a husband-and-wife duo with a shared vision for confident, standout dressing.
Originally known simply as Rare, the brand has grown from its UK roots into a global fashion name, loved for timeless silhouettes, elevated fabrics and statement design.
While our reach has expanded internationally, our creative direction remains closely held — with every collection designed exclusively in-house by our UK team.
Still independent. Still Liverpool-born. Now dressing women around the world.
Founded in Liverpool
Built from an independent fashion vision, rooted in the creativity, confidence and character of the city we call home.
Designed in-house
Every collection is created by our UK design team, combining craftsmanship, trend-led detail and a strong sense of occasion.
Worn globally
From standout sequins to refined tailoring, our pieces are made for memorable moments across the world.
From Rare to Rare London
A local brand with a global wardrobe.
As the brand expanded beyond the UK, Rare evolved into RARE LONDON — a name that reflects both our roots and our international direction.
Today, we are proud to partner with leading retailers including ASOS and Zalando, alongside select independents across the UK, Europe and the Middle East.
2002 Established
20+ Countries stocked
Global Retail partners