Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone and some of the cookies installed on your device.

As you browse the Site, we also collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and how you interact with the Site. We refer to this as “Device Information”.

When you make or attempt to make a purchase through the Site, we collect certain information including your name, billing address, shipping address, payment information, email address and phone number. We refer to this as “Order Information”.

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How do we use your personal information?

We use the Order Information we collect to fulfil orders placed through the Site, including processing payment information, arranging shipping and providing invoices and order confirmations.

• To communicate with you
• To screen orders for potential risk or fraud
• To provide information or advertising relating to our products or services, where in line with your preferences

We use Device Information to help screen for potential risk and fraud, and to improve and optimise our Site by generating analytics about how customers browse, interact with the Site and respond to marketing and advertising campaigns.

Sharing your personal information

We share your Personal Information with third parties to help us use your Personal Information as described above.

For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.

We also use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your Personal Information here: Google Privacy Policy. You can also opt out of Google Analytics here: Google Analytics Opt-out.

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request, or otherwise protect our rights.

Behavioural advertising

We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.

For more information about targeted advertising, you can visit the Network Advertising Initiative’s educational page: NAI guide.

You can opt out of targeted advertising here:

• Facebook: Ad settings
• Google: Ad settings
• Bing: Personalised ads

You can also opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and ask that your personal information is corrected, updated or deleted.

If you would like to exercise this right, please contact us using the contact information below.

If you are a European resident, we process your information to fulfil contracts we may have with you, such as when you place an order through the Site, or otherwise to pursue our legitimate business interests. Your information may be transferred outside Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 16.

SMS Marketing and Notifications

By entering your phone number at checkout, starting a purchase, subscribing via our subscription form or keyword, you agree that we may send you text notifications, including order updates, abandoned cart reminders and text marketing offers.

Message frequency may vary, but will not exceed 30 messages a month. Consent is not a condition of purchase.

We use website cookies and plugins to track when a cart has been abandoned. If you opt in to SMS marketing, you may receive text reminders about your abandoned cart.

Your phone number, name and purchase information may be shared with our SMS platform provider, such as SMSBump Inc., for the purpose of sending targeted marketing messages and transactional notifications. Your data will not be sold or shared with unaffiliated third parties for their own marketing purposes.

You can opt out of text marketing messages and notifications at any time by replying STOP to any message or using the unsubscribe link provided. Message and data rates may apply.

If you need help, text HELP to the number you received the messages from or contact us directly.

Third-Party Data Sharing & SMS Consent

We do not share or sell your SMS opt-in data or consent status to non-affiliated third parties for marketing purposes. This data is only shared with service providers for the sole purpose of message delivery and is not used for unrelated advertising purposes.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@rarelondon.com.