By Invitation | SS26

By Invitation captures the height of the social season — the point in the calendar when the plans start building, the dress code feels elevated, and every occasion calls for something considered. Set against the soft grandeur of the Palm House, the campaign was designed to feel polished, feminine and full of occasion energy, balancing elegance with a modern sense of ease. It’s a story of getting dressed with intention, from daytime celebrations to evening arrivals, with each chapter reflecting the mood of a season shaped by invites, entrances and memorable moments.

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