ABOUT RARE LONDON

RARE LONDON is an occasionwear brand created for women who dress with intention — not just for the event, but for the energy around it.

Since 2002, we’ve been known for timeless silhouettes, elevated fabrics and confident design. Every collection is crafted exclusively in-house at our UK studio, where our design team combines expert craftsmanship with a trend-led vision to create standout pieces each season.

From refined tailoring to statement sequins, RARE LONDON celebrates individuality through bold occasion dressing that feels as unforgettable as the moments it’s made for. We’re proud to partner with some of the world’s leading retailers. From ASOS to Zalando, RARE LONDON is stocked in over 20 countries, with a presence across major global platforms as well as select independents throughout the UK, Europe and the Middle East.